תיאור המשרה
Who are we?
Skai (formerly Kenshoo) is a leading omnichannel marketing platform that leverages advanced AI and machine learning to deliver intelligent solutions based on data with performance media, enabling smarter decision-making, increased efficiency, and maximized returns - Revenue enabler for businesses around the world. Its partners include Google, Meta, Amazon, and Microsoft and more. ~$7 billion in ad spending is managed on the SkaiTM platform every year.
Established in 2006, We’re 700 employees strong. We work hybrid with a great home/ office work mix.
What will you do?
- Drive product strategies by leveraging insights from paid social marketing campaigns.
- Collaborate with cross-functional teams to design and enhance product features tailored to advertisers’ needs.
- Act as the voice of the customer by collecting and analyzing market feedback.
- Present ideas, product updates, and insights to clients and internal stakeholders with confidence and clarity.
- Stay updated on trends in Social media and translate them into innovative product solutions.
1.5-6 years of hands-on campaign management experience in platforms like Meta and TikTok.
- Planning, executing, and optimizing campaigns to achieve performance goals (e.g., ROAS, CPA, CTR).
- Proficient in building campaign structures, setting up ad sets, and creating ad creatives tailored to platform best practices.
- Expertise in analyzing performance metrics and using data to make informed decisions and optimize campaigns.
- Knowledge in commerce media marketing
- Familiarity with audience segmentation and targeting strategies, including lookalike audiences and custom audience creation.
2.Strong understanding of the paid social marketing landscape, including campaign strategies and optimization.
3.Advantageous:
- Experience in product management or related fields.
- Strong presentation and communication skills, with fluency in English.
- Technical acumen and the ability to bridge the gap between business and technical teams.
- A creative mindset with a knack for thinking outside the box.
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