Senior Product Marketing Manager

Join Lusha, where culture isn't just a label—it's our DNA. We're dreamers, innovators, and learners, driven by simplicity, collaboration, and trust. At Lusha, every voice matters, and together, we shape a company we're proud of. Ready to be part of something truly unique? Join us and let's grow better together.

As a Lusha employee, you’ll empower B2B sales professionals globally to unlock lucrative revenue opportunities and drive sustainable growth. With over 1.3 million users and a database of 150+ million entries, your contributions will directly impact our customers, revolutionizing the way they approach sales and positioning them for long-term success in a competitive marketplace. With 40,000 new signups benefiting from our dynamic platform each month, your role is crucial in continuing to enhance and expand our offerings. You’ll help deliver exceptional value to our growing user community, ensuring they have the best tools at their disposal to succeed in a competitive marketplace.

How you’ll shape the future of B2B sales

As a PMM, you will focus on launching new products and features, and develop product positioning and messaging that hits every stage of the funnel. 

You will:

• Take full ownership of the product messaging lifecycle, from initial awareness through to customer advocacy, crafting distinctive messaging that sets Lusha apart in the marketplace.
• Strategize and implement comprehensive go-to-market plans, orchestrating product launches and promotions across multiple channels such as websites, social media platforms, email campaigns, and targeted ads.
• Craft compelling narratives that showcase the functionality and value of our products.
• Develop and curate a suite of sales enablement materials, including comprehensive guides and resources, to facilitate seamless onboarding and ongoing support for our users.
• Dive into usage analytics and campaign results, employing a data-driven approach to continually refine and enhance strategies, aiming for optimal performance against key performance indicators (KPIs).
• Efficiently manage and prioritize a diverse project portfolio, collaborating effectively with various stakeholders to ensure timely and successful project outcomes.

Here’s what we need from you

A storyteller. You have deep empathy for users and are able to adapt how you communicate to best engage your audience. You have excellent verbal and written communication skills.

Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market.

Organized. You are able to manage highly interdependent, multifaceted projects and keep various work streams on track - even those with many moving parts.

A self-starter. You know how to identify opportunities and take initiative. 

Passionate about technology. You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand.

Ambitious. You are eager to make an impact. You thrive in a fast-moving, dynamic, growth environment and are able to operate at the strategic level and the micro-detail to get things right.

A team player. You will collaborate across the Marketing team and with every team at Lusha. You are able to work with a range of disciplines to execute your work.

Requirements:

• 3+ years of proven experience as a Product Marketing Manager in B2B/B2C.
• Demonstrated success in developing and executing go-to-market strategies for new products, including positioning, messaging, and campaign planning.
• Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels, including crafting wireframes and mockups.
• Excellent English verbal and written communication skills.
• Major plus: experience with PLG companies that have a high-touch enterprise component. 

How will you innovate? How will you learn? 

As a growth-stage company constantly evolving, you'll find opportunities to tackle unique projects and initiatives, all while being part of a thriving company that has evolved from its startup roots. You'll play a crucial role in our journey, with plenty of room to grow professionally. And as we move forward, you'll have a stake in our success, sharing in the rewards as we expand and innovate together, continuously learning along the way.

Why Lusha? It’s simple

Established in 2016 by Assaf Eisenstein and Yoni Tserruya, Lusha's dream is to revolutionize the B2B sales landscape. With significant investments totaling $240 million, we've transitioned from our bootstrap origins to unicorn status with a value estimation of $1.5 billion. This journey reflects our unwavering commitment to innovation and excellence as we continuously set new standards in the industry. Trusted by industry giants like Zendesk, Google, and Yotpo, Lusha is the go-to resource for sales intelligence, having started as a profitable bootstrap company and survived solely on profits for 4.5 years. Join us and experience a career journey as distinct and dynamic as you are.