תיאור המשרה
Lumenis is looking for a Product Marketing for the Vision Business, which includes a diverse range of leading market solutions and an exciting innovation pipeline.
The Product Marketing will drive business growth within the assigned product portfolio.
Your challenge will be to support the establishment of this business category in the US market during a critical phase of aggressive growth and intense competition. This role offers a unique opportunity to comprehensively understand product, marketing, and business aspects within a world-leading organization.
Main Duties:
- Manage the marketing strategy and implementation of the assigned product portfolio across the different organizational functions and regional entities
- Develop the products’ key value proposition and messaging per key stakeholders throughout the conversion funnel, and develop sales and marketing, competitive and economic tools
- Work closely with Lumenis' regional teams and partners and actively drive the relationship, and translation of global marketing strategy to regional strategy
- Develop global go-to-market strategies (segmentation, targeting, positioning, pricing) to drive market share and profitable growth
- Perform business intelligence, market & competitive analysis and translate them into actionable business goals
- In cooperation with the Clinical and product department, developing educational tools and programs for customers on the clinical value and product use to drive adoption of our offering in the field
- Take an active part in the strategy and roadmap discussions of new product introductions
- Be the Product Marketing Champion! Instill a sense of excitement about our products within the organization, and the relevant community as a whole
- Bachelor degree in business, engineering or related technical field
- MBA from a leading institution - advantage
- 4+ years of experience in a product marketing , strategy, business or comparable role
- Native English level - solid spoken and written skills
- Strong analytical and problem-solving skills (proficiency in excel is a must)
- Strong storytelling and presentation skills
- Strong interpersonal and communication skills to interact with multidisciplinary teams
- Ability to work self-sufficiently with strong sense of initiative, and excel in a high-paced, always changing environment
- “Can-do” and hands-on mentality, positivity, and willingness to think outside the box to continuously improve our marketing strategy, products and solutions
- Must be passionate and charismatic and be able to instill those qualities in others
- Proven ability to work globally; willingness to travel internationally
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