PPC Team Lead- Entain

Description

Entain is one of the world's largest sports betting and gaming groups operating in the online sector. We are establishing a new performance marketing growth group in Tel-Aviv, that will initially serve Entains' Performance Marketing business units, with a focus on Europe.

We are seeking a skilled PPC Specialist to join our newly formed team. In this role, you will manage the search ads Web&App for Entain’s global brands and have a great opportunity to learn and become a real professional.

Responsibilities

• Hands-on campaign building and management

• Training new team member

• Full responsibility for Search account activity – Google, Microsoft, Apple

• Daily activity management, monitoring of results and optimization: Ads, assets, negative, SQR

• Expanding the activity (keywords, ads, campaigns) regularly based on sports events and with optimization needs

• Weekly & Monthly reporting and as requested

• Manage multi targets activity for multi Brands and locations.

• Guiding and helping account managers on daily level.

• Work by monthly target

• On going tests, analysis and insights.

• Work closely and report to Search Director and higher management.

Requirements

• B.A/BSc in relevant field

• Ability to manage PPC team

• Experience in RMG industry – sports betting/casino - Big Advantage

• 2+ years of experience with B2C performance marketing

• Hands-on experience with Google Ads - Must

• High Level of English is a MUST, Portuguese / German /Spanish - is a great advantage

• Deep understanding of the conversion-rate-optimization strategies and AB testing methodologies

• Experience in managing a 6-digit monthly budget (USD) - Must

• Strong analytical skills, data-driven decision-making, technical ability.

• Ability to work on global campaigns in several languages and different goals

• High project-management skills with strong self-executing abilities

• Passion for Football and other Sports - advantage