Paid acquisition lead

About Us:

Riverside empowers creators and businesses to create high-quality audio and video content. Since launching, we have experienced rapid growth and are trusted by customers such as Spotify, NY Times, NBC, CNN, and iHeartMedia.

We are looking for a Paid acquisition lead to join our Marketing team. This role combines strategy and hands-on execution where you’ll own our paid marketing end-to-end.

What You'll Do:

• Own and scale our paid acquisition strategy across all channels (social, search, display, video)
• Lead hypothesis-driven creative initiatives and develop unique positioning for each channel
• Build and optimize global B2B and B2C campaigns
• Collaborate with our creative team to develop high-converting assets
• Test and iterate on new channels, audiences, and campaign strategies with a full-funnel approach

• 5+ years experience managing large-scale paid acquisition campaigns
• Proven experience in both B2B and B2C settings, ideally within the SaaS space
• Strong experience with mobile and video advertising campaigns
• Deep understanding of major ad platforms (Meta, Google, LinkedIn, YouTube)
• Data-driven mindset with strong analytical skills
• A strategic thinker who can blend technical know-how with creative problem-solving
• Excellent communication skills and ability to work cross-functionally
• Strategic thinking with tactical execution capabilities

Why This Opportunity is Unique:

This isn’t just another paid acquisition role - it’s a chance to redefine how we grow. We’re not looking for someone who just optimizes ad spend; we want a creative mind who knows how to make video and mobile ads sing. If you love testing unconventional ideas, crafting campaigns that don’t feel like ads, and pushing the limits of what paid media can do, You’ll thrive here. Plus, you’ll be marketing a product that’s built for creators - so creativity isn’t just encouraged, it’s essential.