Mobile User Acquisition Specialist

Description

As a User Acquisition Specialist, you will have the opportunity to grow the company's presence in all key performance marketing channels as well as establish new ones. You will be responsible for the entire performance marketing process, including strategy, creatives, budget planning, optimization and reporting. You will also work across multiple products.

Role and Responsibilities

• Execute, manage and optimize large-scale campaigns over a variety of online advertising platforms (Google Ads, Meta, Bing, TikTok, ASA, Twitter, Linkedin)

• Provide regular reports on campaign performance and communicate key findings to the relevant team members

• Constantly work on conversion rate improvement through A/B testing of ad copy and creative

• Grow new marketing channels -  Taboola/Outbrain, Pinterest, Twiter, media buying platforms, as well as any other relevant channels 

• Work closely with in-house designers and external agencies to build effective creatives for various marketing channels

• Manage and monitor marketing budgets within an ROI/CAC-driven marketing strategy for both B2C & B2B segments

Requirements

• +2 years of experience managing large-scale PPC campaigns ($200K and up) 

• Exceptional analytical and quantitative skills

• Strong Excel skills (SQL knowledge - an advantage)

• Ability to multitask and prioritize a wide range of competing tasks in a dynamic environment, and meet deadlines

• Working knowledge of today's best practices in performance marketing

• Solid knowledge of website analytics tools (Hotjar, Google Analytics, and Tag Manager - an advantage)

• Fluent English - verbal and written

About Us

AI21 Labs is pioneering the development of Foundation Models and AI Systems for enterprises, accelerating the adoption of Generative AI in production.

Established in 2017 by AI visionaries Prof. Amnon Shashua, Prof. Yoav Shoham, and Ori Goshen, our mission is to equip businesses with cutting-edge LLMs and AI capabilities. Backed by leading investors like Pitango, Google, Nvidia, Intel Capital, and Comcast Ventures.

Join us on this exciting journey and advance your career with AI21 Labs!