ASO Manager

Join the world's fastest-growing mobile games company!

SuperPlay is on a mission to create the world's best mobile games, and have fun while doing it. Founded in 2019 by industry veterans from Playtika, Rovio, and the movie industry, we set out to create delightful, memorable casual games that players can enjoy for years.

Our first game Dice Dreams has become a top-100 grossing global hit, and our team has grown to include dozens of top-talent, dedicated, and driven individuals.

Our future plans are even more exciting - if you want to be part of the journey, check out the role below!

We're looking for an App Store Optimization Manager to join our Marketing department. You will manage our ASO efforts and improve ways to measure organic install uplifts from ASO activity. In this role, you will need to have a strong analytical and creative mindset who can work collaboratively with different stakeholders.

Responsibilities:

• Own Superplay app pages in the App Store and Google Play.
• Analyze and improve KPIs relating to store page conversion rates and organic growth.
• Perform keyword research and competitive analysis in multiple languages. 
• Run A/B tests on all stores’ assets to improve store performances. 
• Ensure that store text and assets are properly localized and optimized.
• Collaborate with the creative team to create assets for the store pages and build a roadmap of events.
• Organize and manage weekly ASO meetings to communicate the ASO strategy and performances. 
• Work with internal stakeholders and lead processes end-to-end.
• Conduct market research, competitive analysis, and ASO trends.

Must-Have:

• 2+ years of experience with ASO for multi-language apps.
• Knowledge of all techniques to improve conversion rates on app store fronts.
• Great knowledge of ASO tools and dashboards.
• Fundamentals of copywriting (in English) and localization processes are required.
• Knowledge in SEO, digital marketing, digital analysis, or related fields.
• Ability to work on multiple apps and manage multiple tasks simultaneously. 
• Highly analytical, self-motivated, and a team player.
• Excellent project management skills.
• Excellent communication skills.

• Hands-on experience with paid acquisition for mobile apps.
• Experience working with Looker.
• Additional languages.
• Passion for gaming⚡️⚡️