User Acquisition Manager

We are seeking a strategic and results-driven User Acquisition Manager to join our marketing team. The ideal candidate will be responsible for developing and executing user acquisition strategies to drive growth, increase user base, and enhance brand visibility for our cybersecurity products and services.

What will you do:

• Develop and execute comprehensive user acquisition strategies across various digital channels (paid advertising, social media, SEO, email marketing, etc.) to drive qualified traffic and conversions.

• Analyze user behavior, market trends, and competitive landscape to identify opportunities for user acquisition and optimization of marketing campaigns.

• Collaborate cross-functionally with marketing, product, and sales teams to align user acquisition efforts with overall business goals and product launches.

• Utilize data-driven insights and performance metrics to optimize campaigns, improve conversion rates, and maximize return on investment (ROI).

• Conduct A/B testing and implement best practices to improve user acquisition campaigns’ effectiveness and efficiency.

• Stay updated on industry trends, emerging technologies, and best practices in user acquisition and cybersecurity marketing.

• Manage relationships with external agencies, vendors, and partners to support user acquisition initiatives.
  

Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related field (Master’s degree preferred).

• Proven track record (4+ years) in user acquisition or digital marketing in SAAS/ Cyber companies.

• Strong analytical skills with proficiency in data analysis tools (Google Analytics, Adobe Analytics, etc.) and experience in tracking and reporting on campaign performance.

• Experience managing and optimizing paid advertising campaigns (PPC, display, social media advertising, etc.) across various platforms.

• Knowledge of SEO, content marketing, email marketing, and other digital marketing techniques.

• Excellent communication, collaboration, and project management skills.

• Creative thinking and problem-solving ability in a fast-paced, dynamic environment.

• Certifications in digital marketing or related fields are a plus.