Product Marketing Team Lead

About LiveU:

LiveU is driving the live video revolution, providing live video streaming solutions for a diverse range of industries, including Broadcast, online, social media, enterprises and public safety. LiveU enables high-quality and reliable live video transmission from anywhere in the world through patented bonding and video transport technology. By creating consistent bandwidth and dependable connections, LiveU empowers organizations to acquire, manage, and distribute critical live video feeds, whether for breaking news, disaster response, or public safety operations, ensuring effective communication and decision-making in real time.

Role Overview:

We are seeking an experienced and hands-on Product Marketing Team Lead to lead the charge in increasing product adoption by shaping market perception of LiveU’s products. Reporting to the CPO, this role will work cross-functionally to drive positioning, messaging, and go-to-market materials that resonate with target segments & audiences. You will be at the forefront of understanding our market, customers, and competitors, ensuring that LiveU remains the trusted choice for live video solutions.

Key Responsibilities:

Market Perception and Positioning:

·      Define and refine LiveU’s product positioning to align with market needs and emerging trends.

·      Develop compelling messaging frameworks that highlight LiveU’s unique value propositions and differentiation.

·      Influence how LiveU products are perceived through collateral development, targeted marketing initiatives, storytelling, and thought leadership.

Go-to-Market Strategy:

·      Collaborate with cross-functional teams to execute product launches that drive awareness, excitement, and adoption.

·      Partner with sales to develop enablement tools that articulate the value of LiveU products to prospects and customers.

·      Partner with marketing to define and execute go-to-market plans, ensuring consistent messaging across all touchpoints.

Customer Insights and Market Research:

·      Conduct market research to understand customer needs, behaviors, and pain points.

·      Build buyer personas and customer journey maps to inform marketing strategies.

·      Monitor and analyze competitive landscape to identify opportunities to enhance LiveU’s positioning.

Product Adoption:

·      Collaborate with Product Management and Marketing to ensure market-driven product development.

·      Develop strategies to increase product usage, retention

Content:

Oversee the creation of high-impact content (white papers, case studies, webinars, videos) to influence market perception.

·      5+ years of experience in product marketing, with a proven track record of influencing market perception and driving adoption.

·      Demonstrated ability to synthesize value prop for complex products and develop crisp messaging

·      Strong understanding of the video streaming, broadcasting, or media technology space is preferred.

·      Experience in developing and executing go-to-market strategies for B2B products.

·   Proven ability to conduct and apply market research and competitive analysis.

·      Excellent collaboration skills, with experience working across Product, Sales, and Marketing teams.

·      Strong team management capabilities.

·      Background in B2B SaaS companies is an advantage.

Why Join LiveU? At LiveU, you’ll have the opportunity to shape the future of live video streaming technology. You’ll work with passionate, innovative professionals in a fast-paced, dynamic environment where your impact will be tangible.